Professional Home Selling Services by Elizabeth Willers with SERHANT
Selling your home is one of the largest financial decisions you'll make. Choosing the right Realtor can make a significant difference in your final sales price, how quickly your home sells, and how smoothly the transaction goes from start to finish.
I'm Elizabeth Willers, Team Leader of the Willers Homes Team with SERHANT, serving Lakeland, Polk County, and Central Florida. With more than a decade of experience, I help homeowners successfully sell everything from first homes and luxury estates to golf course homes, waterfront properties, equestrian estates, investment properties, acreage, and new construction.
My goal is simple: maximize your home's value while making the selling process as stress-free as possible.
Why Sellers Choose Elizabeth Willers
Every home deserves a customized marketing strategy.
When you list your home with me, you're not receiving a one-size-fits-all marketing plan. Every property receives a strategy based on its location, price point, buyer profile, and current market conditions.
My listing services include:
• Professional pricing strategy using current market data
• Comprehensive Comparative Market Analysis (CMA)
• Professional photography
• Cinematic video marketing
• Aerial drone photography and video when appropriate
• Professional floor plans
• Social media marketing across multiple platforms
• YouTube video marketing
• Search engine optimized property descriptions
• AI-optimized online marketing designed to increase visibility
• Email marketing to local Realtors and buyers
• Open houses when beneficial
• Broker open houses
• Digital advertising
• National and international exposure through SERHANT
• MLS exposure
• Zillow, Realtor.com, Homes.com and hundreds of syndicated real estate websites
• Negotiation throughout the entire transaction
• Contract management from listing through closing
Luxury Marketing That Reaches More Buyers
Luxury marketing is about much more than beautiful photography.
As part of SERHANT, one of the most recognized luxury real estate brands in the country, your home benefits from professional marketing strategies designed to reach qualified buyers locally, nationally, and internationally.
Depending on your property, your marketing plan may include luxury video production, lifestyle marketing, targeted digital advertising, social media campaigns, email campaigns, YouTube marketing, and premium online exposure.
Whether your home is priced at $350,000 or several million dollars, every listing receives a professional presentation.
Free Home Staging Consultation
Preparing a home correctly before it goes on the market often results in stronger offers and fewer days on the market.
One of the services my clients appreciate most is my complimentary staging consultation.
I'll walk through your home with you and provide recommendations that can help buyers emotionally connect with your property. Sometimes simple changes such as furniture placement, lighting, paint colors, or decluttering can dramatically improve a home's presentation.
My goal is to help your home stand out from the competition.
Professional Pricing Strategy
Pricing a home correctly from day one is one of the most important decisions a seller makes.
Overpricing often leads to:
• Longer time on the market
• More price reductions
• Less buyer interest
• Lower final sales price
I study neighborhood trends, buyer demand, inventory levels, recent comparable sales, pending contracts, and market conditions to recommend a pricing strategy that positions your home competitively.
Expert Negotiation
Receiving an offer is only the beginning.
Successful negotiations involve much more than price.
I negotiate on behalf of my clients regarding:
• Purchase price
• Inspection repairs
• Closing costs
• Financing terms
• Closing timelines
• Appraisal issues
• Contract contingencies
• Multiple-offer situations
My responsibility is to protect your interests throughout every stage of the transaction.
Local Market Knowledge
I specialize in helping buyers and sellers throughout:
Lakeland
South Lakeland
North Lakeland
Grasslands Golf & Country Club
Bartow
Winter Haven
Auburndale
Mulberry
Plant City
Lake Alfred
Polk County
Central Florida
Because I work in these markets every day, I stay informed on neighborhood trends, pricing, buyer activity, inventory levels, and local market changes.
Homes I Help Sell
I represent sellers of many different property types, including:
Luxury Homes
Golf Course Homes
Waterfront Homes
Pool Homes
New Construction
Investment Properties
Townhomes
Condominiums
55+ Communities
Historic Homes
Equestrian Properties
Land and Acreage
Commercial Real Estate
Relocation Properties
The value of your home depends on recent comparable sales, current inventory, condition, upgrades, buyer demand, and market trends. I provide a complimentary home value consultation with no obligation.
Every home is different. During our consultation, I'll recommend which improvements may provide the greatest return on investment and which projects may not be necessary.
The timeline depends on pricing, market conditions, location, and buyer demand. I will review current local market statistics during your consultation so you know what to expect.
Seller closing costs vary depending on the transaction, but may include title fees, documentary stamps, prorated taxes, HOA fees, and other expenses. I'll provide an estimated seller net sheet before your home goes on the market.